THE OBJECTIVE:

VIP Cargo Services

Project Type: Corporate Rebrand & Digital Strategy

Led a complete brand overhaul for a family-owned freight forwarding and logistics company, including logo redesign, website development, and digital marketing strategy. Delivered a modernised corporate identity that aligned internal culture with external communications. The goal was to modernise the company’s visual identity and communications while preserving its integrity, heritage, and commitment to service excellence.

After a decade of operation, VIP Cargo’s identity no longer reflected its scale or professionalism. The company needed a cohesive brand system that could translate across digital, print, and environmental platforms. The rebrand aimed to establish credibility within the logistics sector, streamline communication materials, and align the visual language with the precision and reliability that define the business

THE PROCESS:

The rebrand began with a full audit of the company’s existing assets and communications. From there, we developed a comprehensive identity system that balanced corporate polish with approachability.

Key focus areas included:

Logo & Visual Identity: Designed a modern, typographically strong logo that conveyed movement and trust.
Colour & Typography System: Introduced a timeless, professional palette and clean type hierarchy for readability and consistency.
Website Design & Development: Built a responsive website to improve lead generation, highlight services, and showcase the company’s global reach.
Marketing & Collateral: Created brochures, business stationery, and branded merchandise to unify all client touchpoints.
Digital Communication Strategy: Developed email campaigns and content frameworks to strengthen B2B relationships and client retention.

THE DELIVERABLES:

Brand audit and strategy report
Logo and visual identity guidelines
Website design and copywriting
Corporate stationery suite and presentation templates
Email marketing and digital communication strategy

THE OUTCOME:

The rebrand positioned VIP Cargo as a modern, trustworthy logistics partner while reinforcing its reputation for reliability and service excellence. The new identity system streamlined internal communications, enhanced client confidence, and improved online engagement through the redesigned website and email campaigns.